While most of our projects are measured in weeks, Aricia has completed effective projects in just a few days

Mapping & GIS

We use mapping tools for analysis and visualisation, and for preparing geographic data for modelling within consultancy assignments - they enable various logistics network design and location analysis such as:

Facility relocation and weighted "centres of gravity"
Visualise size of flows
Allocate customers between fulfilment centres or depots

Read our talk through of a typical logistics mapping project.

For £27 you can buy our ebook on UK Logistics Location Strategy - fill in our contact form and someone will be back to you very shortly.

We have also helped clients in sales and marketing:

Identifying customer hot spots
Prioritising sales leads
Competitor adjacency analysis

And in areas such as managing territories for field engineers.

What is Maptitude and what else can it do?

Maptitude Geographic Information System (GIS) software is cost-effective comprehensive desktop mapping software from Caliper. With Maptitude you can:

Know exactly where your customers are and what sites are best for your business
Identify hot-spots, geographic patterns and trends that cannot be seen in database tables and spreadsheets
Use demographic data to model what additional business is likely to look like for your company
Ask questions of your data based on its location, specific attributes and/or what else is in the vicinity
Enhance your reports and presentations with maps and charts

You can see some of the other imaginative analysis and presentation options in Maptitude here on Caliper's website.

Maptitude Training

Maptitude includes extensive geographic data so you can get started as soon as you install the software. You can learn how to use Maptitude yourself - there is built-in help, which is comprehensive including many tutorials, and then there are plenty of helpful videos on Maptitude's site and on YouTube. However many people find that a more time-effective method is to undertake training.

Aricia provides UK-based aimed at getting you started with Maptitude and more tailored training for specific needs. Aricia's training is suitable for business users who need to create maps and analyse data in a geographic way, but who are not GIS experts (and don't particularly want / need to be!). The training is a mixture of some subjects that are covered in depth and awareness of other features so that the user can return to them as required.

Or, if you need assistance with something specific, we can help you with on-the-project coaching, so you come away with useful results immediately.

Maptitude Tips

We usually change one of the tips every week or so:

Tip A: Maptitude has lots of demographic data, and you can combine that with your own data (for example, number of customers compared with average household income for an area or density of deliveries per square mile by postcode district), but to do that you first need to check that the layers you wish to join are both set to be showing on your map.

Tip B: I usually use the postcode rather than street address to geocode the UK as we don't have a set format for addresses: we can have no house number, house names which change when the owner does, no street, two "towns", added elements like industrial estates...

Tip C: Caliper have Maptitude courses coming up in December.

core activities strategic planning business growth mapping

Useful information provided at a good pace. Trainer very approachable
Gwennan Higham, Welsh for Adults